Why we exist
Who am I?
Heidy Evangeline - Founder
Why Uncomplicated?
The Uncomplicated manifesto
A woman who did the long, painful search so you don’t have to.
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I’m Heidy, the founder of Uncomplicated, for years, I was the woman doing everything “right” with nothing to show for it.
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I battled gut problems, hormonal chaos, unbearable food noise, metabolic confusion, and cycles of “fixes” that pushed me deeper into dysfunction.
I followed the protocols, the diets, the programmes, the influencers.
I collected advice that contradicted itself.
I trusted guidance that was oversimplified, incomplete, or just wrong.
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And every time my body felt worse, the message was the same:
"try harder"...
"try me"
..."no, try me"
So over the last few years I had to take matters into my own hands.
I read the research.
I traced the mechanisms.
I listened to my body like it was a language I could relearn.
I spent years in trial and error, learning how to get myself back.
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And now I'm finally feeling more like myself than i ever have, i haven't fully arrived but for the first time I know i'm on the right path.
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And this is the place I want to get you to.
Uncomplicated is here to give women access to real answers without all the barriers – no paywall of programmes, no jargon, no gatekeeping, no “one tiny slice of your body” thinking. We look at the whole picture: gut, hormones, metabolism, nervous system, history, habits, emotions, environment.
We refuse to be niche in a body that isn’t.
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​It’s an attempt to rewrite how women are spoken to, educated, and equipped about their bodies—so answers are no longer reserved for the lucky, the rich, or the medically fluent
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"Uncomplicated" — because your health should never have been this hard to navigate.
This isn’t just a publication.
It’s a cause.
A quiet rebellion.
A sisterhood of women who are done being misled—and ready to be understood.